The Institute for Social Marketing and Health (ISMH) is a world-leading centre for research in marketing, behaviour change and public policy with over 40 years’ experience of research leading to improvements in population health and wellbeing.
Our three main areas of focus are:
Analysis of the impact of commercial marketing (pricing, availability, promotion, products), and consumption, of unhealthy commodities on the health and behaviour of people, families, communities and wider society;
Evaluating the impact (or potential impact) of public policy on health and wellbeing, public services and inequalities;
The development and evaluation of culturally-sensitised behaviour change interventions to improve health and wellbeing informed by social marketing and other relevant evidence.